Location(s)

This workshop provides an overview and orientation to basic marketing concepts, strategies and tactics. You will learn about developing marketing strategies, conducting research, establishing pricing, the meaning of “branding”, distribution channels, advertising, public relations, and most importantly, ideas for maximizing awareness and sales. To register for this workshop please call the MSBDC Boston Regional Office at 617-287-7750 or visit our website at www.sbdc.umb.edu/training. Please note that this workshop is geared towards entrepreneurs and small business owners.